Smarter prep for press interviews
Press Prep AI is a premium AI productivity app made for communications professionals who have to face reporters. It helps PR agencies, corporate communications teams, and investor relations staff get ready for an interview so they know what might come up and how to answer it.
Instead of chatting with a generic chatbot, Press Prep AI lets you rehearse against an AI interviewer built around your actual interview. You can try it with a 14-day free trial that includes 250 credits and needs no credit card, which is a low-risk way to see if it fits your workflow.
A six-step workflow from brief to debrief
Press Prep AI starts with a simple setup: you enter the reporter's name, the outlet, the story angle, and what you want to achieve. From there, it researches the reporter's beat and past stories, so you know who you are talking to. It also scans current headlines on your topic, which helps you avoid being caught off guard by fresh news stories.
Using what it learned, the app predicts the questions the reporter is likely to ask, including the tough ones. It then builds talking points tied to your goal, so every answer moves your message forward. Furthermore, it flags risky areas to help you avoid trailing off into sensitive topics. Your own fact sheets and press releases can be added to the Interview Context Library for richer results.
With this tool, you can practice with an AI reporter in a mock interview. There are different modes to choose from. Afterward, you paste in the published story or transcript to get a scored debrief. The catch is that credits are consumed as you use each feature, and costs vary by complexity, so it's difficult to plan how far your allowance will go.
A better way to rehearse
Press Prep AI is aimed at spokespeople, agency teams, and executives who don't always have much time to prepare before talking to reporters. Its practice sessions are tailored to the interview you're preparing for, while the scoring gives you an idea of where your answers might need work. It's worth considering if media interviews are a regular part of your job and you want some extra practice beforehand.
